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Markup & Margin Calculator

Free markup vs margin calculator for electrical contractors. Understand your profit margins and set the right prices for jobs.

Job Numbers

$1,500.0033.3% margin · $500.00 profit
$

What the job actually costs you to deliver — not what you plan to charge.

%

The percentage you add on top of your cost.

%

The share of the selling price you keep. Capped at 99% — at 100% the price would be infinite.

Jump to a target margin

Pricing Results

Selling Price$1,500.00$500.00 gross profit

The Two Numbers, Side by Side

Cost$1,000.00
Markup — % added to cost50.00%
Margin — % of the price you keep33.33%
Price$1,500.00

Margin is always the smaller number. A 50% markup is only a 33.3% margin — pricing a job as if they were the same is how a shop works all year at what it thinks is a healthy rate and ends up short.

What Each Margin Is Worth on This Job

MarginMarkupPriceProfit
20%25.0%$1,250.00$250.00
30%42.9%$1,428.57$428.57
40%66.7%$1,666.67$666.67
50%100.0%$2,000.00$1,000.00

Ten points of margin on this job is $178.57 — moving from 20% to 30%.

Where the Industry Sits

A starting point you adjust — never your cost. Your work mix moves these more than anything else on this page.

Gross margin — residential service & repair35% – 62%

The widest spread in the data. Flat-rate service shops sit at the top of this range; hourly time-and-materials shops sit at the bottom.

Source: Lightning Path Partners (35–42%) and Profitability Partners (benchmark 62%), 2026

Gross margin — new construction & project worklow-to-mid 40s

Thinner and more cyclical than service work. A blended margin below this usually means bid work is subsidising overhead.

Source: Profitability Partners, 2026

Net profit margin8% – 14% typical · 15%+ strong

Net is what survives overhead, vehicles, insurance, and owner salary. Small shops commonly land well below the typical band.

Source: Lightning Path Partners, 2026; CFMA is cited second-hand for ~12% at top performers

Material markup25% – 40%

Covers waste, obsolescence, cost of capital, and the admin of buying. Below ~20% you are financing the customer.

Source: Lightning Path Partners, 2026

These are electrical-contractor figures, not general-contractor figures. They come from secondary industry write-ups rather than a primary survey — NECA's Financial Performance Report and CFMA's annual survey are member-gated. Published sources disagree widely (the residential gross-margin range above spans 27 points), so treat the range as a range, not a target.

Frequently Asked Questions

What is the difference between margin and markup?

Markup is the percentage added to your cost to get the selling price. Margin is the percentage of the selling price that is profit. A 50% markup on a $100 cost gives a $150 price, which is a 33% margin.

What is a good profit margin for an electrical contractor?

Published figures vary widely and no single number is authoritative. Secondary industry write-ups put typical electrical net profit margin around 8% to 14%, with strong operators above 15%; the primary surveys most often cited (NECA's Financial Performance Report, CFMA's annual survey) are member-gated. Whichever band you use, gross margin has to sit well above it to cover overhead — and your mix of service versus new-construction work moves the number more than anything else.

How do I calculate the selling price to get a specific margin?

To calculate the selling price for a desired margin, divide your cost by (1 minus the margin decimal). For example, for a 30% margin on a $100 cost: $100 / (1 - 0.30) = $142.86.

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